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British Business Embassy Summit

Geoff Cunningham reports on his recent visit to the British Business Embassy’s Global Business Summit on Creative Services, organized by UK Trade and Investment at the British Business Embassy in Lancaster House, London on Monday 30 July.

 

I was delighted to be invited to represent Chetwoods at this high-profile event which came about from our involvement with RIBA’s Large Practice Group. Timed to coincide with the London 2012 Olympic Games to promote British Industry abroad, this is the biggest business summit that the UK Government has ever hosted and the biggest Olympic business summit in history.

 

In addition to an impressive keynote interview with Sir Jonathan Ive, Senior Vice-President of Design at Apple in conversation with David Kester, former CEO of the Design Council, one of the highlights of the day was the presence of Thomas Heatherwick on a panel chaired by RIBA President Angela Brady on ‘Our Future Cities’.

 

Thomas Heatherwick’s international profile, already firmly established with his award winning ‘Seed Cathedral’ British Pavilion at the 2010 Shanghai Expo, has rocketed following the unveiling of his spectacular Olympic Cauldron at last Friday’s London 2012 Olympics Opening Ceremony.  At the Summit he argued that cities should have a master designer to ensure coherent future planning, a sentiment that struck a chord with many present.

 

All in all it was an informative and useful, if somewhat London-centric, networking event that provided plenty of food for thought. Business networking aside, one of the most remarkable snippets of information I gleaned was that the processing power of the latest Apple iPhone is greater than the combined processing power used by all of NASA to land man on the moon!

 

 
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