Chetwoods won the project in competition in 2004 and, working with client Harrison and Lichfield District Venture, has created a sustainable masterplan for a new retail and entertainment district which recreates pedestrian links between Lichfield Station and the established city centre.
The design for Birmingham Road provides a new principal shopping street and new city spaces which will create animation on all sides of the development by providing active user to all elevations. The design reinforces and improves pedestrian permeability across the site with the creation of a series of linked spaces where people can pause and meet.
